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For the company, participation in professional exhibitions is a great chance to demonstrate your product or service to an interested group of people. The exhibition is a great advertising platform and a meeting place for potential buyers and partners. In addition to showing your company at your own stand, it is always useful to take a walk around the exhibition, see what other companies (competitors/partners) offer, and make useful acquaintances.
This can demonstrate your achievements (or your project, company) to a wide range of people and, accordingly, make you widely known in narrow circles.