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Recent Questions
- Why did everyone start to hate the Russians if the U.S. did the same thing in Afghanistan, Iraq?
- What needs to be corrected in the management of Russia first?
- Why did Blaise Pascal become a religious man at the end of his life?
- How do I know if a guy likes you?
- When they say "one generation", how many do they mean?
You can answer this question endlessly, excellent literature on this topic-T. V. Kornilova “Psychology of risk and decision-making”, D. Kahneman, A. Tversky “The problem of bounded rationality”, D. Derner”Logic of failure”.
To begin with, there are internal and external factors that influence our behavior and choices. Internal factors include psychological and physiological factors, and external factors include everything that happens outside of our body.
Psychological factors are our emotions, mood, motives, values, ideas about the world and goals, etc. Physiological factors are the characteristics of our nervous system, its current state, physiological needs, etc.
Key external factors are the location of the action, the order in which incentives are presented (if you choose between products in the store, for example), the specifics of this situation as such (what exactly is happening, a post-apocalyptic battle for oil or a friend's birthday), etc.
In general, our choice and behavior are quite easily influenced from the outside, which is what marketers use. It's not just that there are always chewing gum and chocolate bars at the cash registers.