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Game – interactions in society, players – people, participants in these interactions. Well, this is simplified:) In general, North is a representative of the new institutional economists. About this economic theory, I highly recommend Auzan's tiny book “Institutional Economics for Dummies” http://www.library.fa.ru/files/Auzan1.pdf , which is read in one breath and clarifies a lot. “At first glance, starting a conversation about the institutional economy with a person is strange. Because in the economy there are firms, there are governments, and sometimes, somewhere on the horizon, there are still people, and even those are usually hidden under the pseudonym “household”. But I want to express a heretical view right away: there are no firms, states, or households — there are different combinations of people. When we hear, “The interests of the firm demand it,” all we have to do is scratch our fingers a little and figure out whose interests we are referring to. These may be the interests of top managers, the interests of shareholders, the interests of certain groups of employees, the interests of the owner of a controlling stake, or, conversely, minority shareholders. But in any case, there are no abstract interests of the company — there are the interests of specific people. The same thing happens when we say, ” The household has received income.” Why, this is where the fun begins! Because the family has its own complex distribution process, very difficult tasks are solved, in which many different negotiating forces are involved — children, grandchildren, and the older generation. Therefore, in the economy, we will not get away from the question of the person. This is usually called the “position on methodological individualism”, but the name is extremely unfortunate, because it is absolutely not about whether a person is an individualist or not. The question is, is there anything in the social world that does not consist of different interests of people? No, it doesn't exist. Then you need to understand: what is this person like?”