2 Answers

  1. The only advantage of these images was that the print appeared immediately and there was no need to wait until the entire film was shot, then give it to development and printing (not everyone knew how and had the ability to process films and paper themselves). It was immediately clear that the picture was taken or you need to take a second frame. If you are located dozens or even hundreds of kilometers away from the laboratory, then you do not need to go there to give the film for processing. Yes, I have exactly such an example – the only polaroid I know is on a farm 200 km from the city where you could find a laboratory. A normal human camera also had a magnifier. Therefore, the next conclusion is that a polaroid is not necessarily something serious instead of a film. It could be just entertainment not instead of, but together with the film system. Also, freedom from the lab meant more intimacy, so polaroid images were often looser )

    In the West, advertising companies clearly explained the advantages and the struggle was for greater simplicity and accessibility for everyone.�

    Film Kodak also had the slogan “You push the button, we do the rest.” This is still 1888, approximately. The camera was brought to the laboratory, where the technician himself reloaded the film and after processing gave the finished pictures. Then there were options when the films were handed over to automatic laboratories that gave out ready-made prints. When the opportunity arose, we offered an even simpler option – the print is ready immediately. Yes, the quality is lower, but the ease of getting a picture is also maximum.

    A variation of this minimal complexity of the process – now forgotten photo booths. You could go in, drop coins, make a face, and get a picture right away. Selfies before the advent of mobile phones with cameras:

  2. I still have “polaroid” pictures of myself and my husband . The only drawback is � in one �instance. If it gets lost, another “moment” of our “happy” youth together is lost)The quality of� is quite normal.

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