Is it true that marketing moves can bring the most incompetent artist to the top?
Do you need marketing skills or art criticism skills to sell contemporary art in the first place?
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Artists, emotional people, mostly with good ambitions, like actors, mostly with prestigious studies and good fundamental knowledge in their field. They perfectly feel the cost of their services, imagine who can really buy a picture from them. But most importantly, you need to write a picture, but such that the world-gasped in surprise!
Mediocrity, a relative, subjective concept, depends on many parameters, but marketing is also a great force. So, the artist always comes first – that's all!