Categories
- Art (356)
- Other (3,632)
- Philosophy (2,814)
- Psychology (4,018)
- Society (1,010)
Recent Questions
- Why did everyone start to hate the Russians if the U.S. did the same thing in Afghanistan, Iraq?
- What needs to be corrected in the management of Russia first?
- Why did Blaise Pascal become a religious man at the end of his life?
- How do I know if a guy likes you?
- When they say "one generation", how many do they mean?
It is impossible to answer unequivocally. Signs of science and art are only partially compatible.
Marketing can be quite a representative applied science if it uses the tools of scientific study of products, customers and markets as objects of research. That is, situation analysis will go through all stages from the perception of problems, their visualization, system structuring, feature measurement, conceptualization and development of hypotheses about the relationship between effective and factorial features to data aggregation, setting up field (production) experiments and developing recommendations. As well as assessments of the adequacy, validity, and verification of models and data obtained. And ultimately confirm the convergence of new calculations and practical verification of recommendations.
If everything ends at the stages of sensing and visualizing problems, and then using well-known marketing scripts and psychotechnics to stimulate sales, then this will be more the art of an individual seller. Because as a result of these actions, unknown patterns will not be discovered and new concepts, scientific and practical marketing tools will not be defined. And they could be recommended for mass use.
With respect. Alexander.
Sometimes, some marketing decisions can become a work of art, but marketing itself should not be art. Marketing should have clear goals, tools, and means to achieve them, but art is based on other categories.
But it is also difficult to fully call marketing a science. Science is based on postulates (axioms) and exact rules (rules of inference). And marketing is even defined differently by different marketers, someone pulls it in one direction, someone in the other :). In marketing, there are practically no axioms, and the known rules are rather framework rules and can work completely differently in different conditions.
Of course, this is science. Art is aimed at creating some final product with its own value – paintings, songs, films, sculptures, etc.
The goal of marketing is promotion in the broadest sense, i.e. promotion of a person, brand, or product based on an understanding of psychology and human behavior.