Under what conditions can the "Bilbao effect" occur in Russia?
Maybe it's already happening somewhere?
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The “Bilbao Effect” is associated with the Guggenheim Museum's Frank Gehry branch and the city of Bilbao in the Basque Country (Spain), which is characterized by the transformation of an entire city thanks to one iconic building. This definition is somewhat naive. Successful transformations of the urban environment occur not only with the appearance of a single building, but also as a result of a comprehensive system of measures and activities, usually carried out with the support of the authorities. This is what happened in Bilbao, which has transformed from a dreary industrial port to a cultural hotspot in just a few years.