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By the end of the consumer era. Already there is such a thing as downshifting – in fact, life without any special claims, but in pleasure. Sociologists are already talking about changing the value system. The new generation is less and less striving for an exemplary life with an apartment, a car,and a stable job, but is trying to find something that they will enjoy doing. These can be new professions, such as letsplayers with monetization, or something eternal, such as medicine. In the age of social networks, money is not so much quoted as impressions. Hitchhiking to Penza can be more interesting than an all-inclusive vacation in Turkey. In addition, the number and quality of online education services is growing, which means that there is definitely a demand for them.
I'm not saying that everything will be rosy and beautiful, but you should understand that the dystopias that are drawn to us in the cinema are always a very exaggerated development of events.
The era of consumption will lead to the fact that most of the work will be performed by robots and computers, and a significant part of people will receive benefits from the state for a more or less well-fed and healthy life filled with mass media and virtual entertainment. A smaller part of people will live a very high-quality life, doing robot maintenance, planning, management, science and art.
A kind of new version of Ancient Rome with its “bread and circuses”
What is commonly called a consumer society can only meet basic human needs: food, clothing, housing, and simple entertainment. This means that you will have more time and energy for communication, learning about the world, enjoying art, and creating your own creativity… It is even hoped that these “higher” needs will become important to a much larger number of people when the simplest needs are fully met.
451 degrees Fahrenheit. Actually, I already did. But this, as one might expect, was realized by a very small minority. Most people continue to rave about heaven on Earth.
Since Henry Ford “founded” the consumer society as a socio-economic structure of society, the technologies of material and non-material production have undergone significant changes. In particular, 3D printing, which is now gaining popularity, and machines equipped with sufficiently developed artificial intelligence make it possible to carry out the above-mentioned activities on a household scale without significant costs on the part of the manufacturer. This, in turn, creates prerequisites for the emergence in the not-so-distant future of a fundamentally new type of competition – between the producer and the consumer, who produces products for their own consumption, which – all other things being equal – will force the latter to radically reconsider their value system. As a result, the lion's share of former manufacturers of finished goods will be forced to leave the market forever.
In general, Wang sees the disappearance of the consumer society as a relic of the past.