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I'm afraid to disappoint you, but art has never been “real art” in its purest form, and it looks like it never will be. The word “marketing” did not exist yet, but at all times of the existence of art there was supply and demand, there was a certain market for which artists desperately fought. This fight was perhaps even fiercer than it is now:
Leonardo da Vinci and Michelangelo Buonarroti competed fiercely to get commissions from Pope Julius II – in particular, to paint the Sistine Chapel. And this competition was not always fair and correct;
Raphael and Rubens, having won a name for themselves (in modern terms – by creating a brand) and capturing most of the European market of art collectors, created workshops-real factories, where apprentices created canvases, and the master, after correcting a couple of strokes, calmly put his signature on the picture (there were many workshops…);
Dali went so far as to sign blank canvases in order for artisans to “finish” a copy of something created by him earlier (in justification, we can say that this happened when the artist was in advanced years and was already on the verge of senility);
In the 17th and 18th centuries, when in Northern Europe it became fashionable for burghers to hang a landscape in the dining room over the fireplace and a still life in the kitchen, a whole industry was organized in Holland, the so – called “small Dutch”, who established a stream of kitchen pictures-crafts with which they literally flooded Europe. Now many of them are in museums, but they are of interest mainly from the point of view of history.
in Russia, there was about the same market for the production of icons – because there was a demand for this-an icon should be in every peasant hut. Ordinary people bought because religious tradition demanded it, but they disdainfully called homegrown artists “bogomazs”. With the exception of individual masterpieces, these icons have no artistic value.
in the 19th century, young artists, trying to take a part of the market for orders, staged riots against the “old people” who did not want to share customers. This was expressed in the arrangement of “competing” exhibitions – as did the Impressionists in France and the Peredvizhniki in Russia.
while” promoting marketing projects, ” Pirosmani painted signs for restaurants, Toulouse-Lautrec posters for cabarets, and Fly boxes for sweets (along the way, however, they laid the foundations for modern advertising and design)…
It can take volumes to list, because this competition is what art history actually consists of. And many volumes about it have already been written. Take an interest…
Did you think that artists created for the sake of “real art”? No, they just wanted to eat. “Inspiration is not for sale, but you can sell a manuscript,” Pushkin said about this. There were always quite a lot of artists and talented creators, many more artisans, and those who are able to appreciate and buy a work of art in order not to let the creator die of hunger, there were always much less.
Perhaps it is only now that” real”, i.e., non-commercial art – I assume that's what you mean-has some prospects for existence.
First of all, there are quite a lot of cultural foundations, grants and benefactors that give artists the opportunity to engage in pure creativity, without thinking about how to sell it.
Secondly, thanks to the Internet, the creator can represent himself, promote his work and find fans – although here you often have to use some marketing technologies.
Third, a well-developed art market can notice, support and promote an artist who does not want to participate in the procedure of buying and selling objects of their own art (it turns out that this happens).
A great example is Banksy, who basically remains anonymous, does not sell anything and does not participate in any commerce. But even they manage to “put it into circulation”. There were cases when his drawings on the wall were cut out and so, along with a piece of the wall, sold at auction – although the artist himself is actively fighting with such “recognition”.
At all times, the number of talented artists in any genre was no more than 3% of the total flow: average, mediocre and craft. The river of time washes away mediocrity, leaving only masterpieces in the memory of culture – and it seems to us that past times consist only of masterpieces. But this is not the case.
Masterpieces continue to appear today. But it takes time to understand this and separate “real art” from “promotion of marketing projects”.
NOTHING!
Or rather, to make it a personal psychotherapy and a creation of personal space, erased by the waves of time, as the Zen masters of the past did, when Zen was still zen, not art.
EVERYTHING in society, ABSOLUTELY EVERYTHING, is subject to pragmatic games.
In society, BY DEFINITION, there can be NOTHING human and True, because it is an ANIMAL association of people for survival, nurturing and nurturing fear, dividing into strong and weak.
He smiled .)
What is art if not a way for a person to express their creative abilities to the best of their talent, abilities, knowledge, and experience?
One person is better at it, the other is worse, but both are art!
Whether it is real for you or not is up to you or the majority to decide.
Art cannot be propaganda for a marketing project, but it can be the marketing project itself, which does not deprive it of the right to be art.
I believe that future basic software can solve the problem: having basic finances will make it easier to create, because there will be both free time and financial independence. however, the question remains how to get a viewer: you need to open your own gallery or cafe-library, a movie (you should not hope that you will be shown) and submit something that will fascinate the viewer and remain in his memory. however, if Tolstoy said that the reader's opinion is important to him in 50 years, then how to predict the viewer's interest in two generations? now, for example, it is very important how your work looks in the photo! however, the main thing is to create, only then there is a probability of creating something meaningful, without creation there will be no probability.
People of art (artists, writers, etc.) are probably the biggest merchants and marketers. Contrary to popular belief, no one or almost no one created art for art's sake. For example, the well-known and revered Vincent Van Gogh, one of the pillars of Impressionism, was so obsessed with success that he went mad. All his correspondence with his brother Theo is a continuous whining about the fact that his works are not for sale, and reasoning about what else needs to be done so that they still start to enjoy success. Among writers, architects, directors, artists, there are a great many such stories – not to madness with self-harm, but to serious depression for sure.
“Musician and educator, publisher, journalist, producer of a number of music festivals Yuri Budko.” So many things are listed, the Ministry of Culture will pull for half a staff, and, it would seem, it should already mean by definition that we have a fully developed person who understands what art is and what kind of trash it grows out of,” without knowing shame”. In this case, the author of this “smart” question does not know shame. I could answer a similar question if it was asked by a first-year vocational school student. But in the case of our esteemed master, I will not waste my time, I will only say that if a “musician and teacher by education”, as he claims himself, asks such questions,then the time spent on it by his teachers was wasted, and this is already incompetence. Everyone's like that now. Now is the time for non-professionals, profanators, and hoaxers posing as experts. Publisher… journalist… garbage is a producer of something out there…
Art is propaganda, another question is what do you see in it?Marketing? Isn't marketing the art of selling? To ask such questions, you need to first understand the term “art”. And already in the context of the selected corridor, look for answers to the questions why everything flows and changes.