What is the Maslow pyramid and why was it invented?

2 Answers

1. Pyramid of needs-the name of a hierarchical model of human needs, which is a simplified presentation of the ideas of the American psychologist Abraham Maslow. It reflects one of the most famous theories of motivation — the hierarchy of needs theory. Let's briefly run through the seven levels of the pyramid.

   1. Physiological needs (lowest level): thirst, hunger, sexual needs, sleep.
   2. The need for security: stability, comfort, security, confidence.
   3. Social needs: communication, love, support, joint activities.
   4. The need for respect and recognition: recognition, self-esteem, success, approval.
   5. Cognitive (creative) needs: creativity, creation, cognition, discovery.
   6. Aesthetic needs: order, harmony, beauty.
   7. The need for self-actualization (highest level): personal growth, realization of one's goals and abilities, self-knowledge.

   The pyramid, which many experts in the field of psychology and marketing are now trying to find application for, has generally lost all meaning.

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2. It is possible that this pyramid in a metamodern environment is already outdated and requires a change in needs.

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